PPC expert in Delhi · Updated November 2026
Google, Meta and ChatGPT ads run by one PPC expert who tracks every rupee from click to customer, so you know exactly what each lead costs. Built for small and growing businesses, which make up 92% of Meta’s advertisers in India.
Ads run on Google Ads · Meta · ChatGPT · LinkedIn · YouTube, measured in GA4
Where ad money leaks
Most ad budgets don’t fail because of the platform. They leak at five predictable points between the click and the customer, and each one has a fix.
About a million small businesses and long-tail advertisers in India spent ₹36,300 crore on digital ads in 2025 (FICCI-EY). The ones that grow are the ones that plug these leaks first.
Channel picker
Google and Meta took 64% of India's ₹94,700 crore digital ad market in 2025, which grew 26% that year (FICCI-EY). Most small businesses start with one of them, then add the next channel once tracking shows what works.
As a Google Ads expert in Delhi, I put you in front of people already searching for your service, on Search, Maps and YouTube, with call and WhatsApp extensions.
As a Facebook ads expert in Delhi, I build Instagram and Facebook campaigns that create demand: local offers, lead forms and catalogue ads for online stores.
Reach buyers while they research with AI, before they decide. Live in India since August 2026, with very few local advertisers so far.
Reach B2B decision-makers by job title, industry and company size. Clicks cost more, so I use it where one client is worth a lot.
Short video ads for awareness and remarketing, run inside Google Ads, so viewers who watch can be shown a search or display ad later.
Makes every other channel measurable: form, call and WhatsApp tracking in GA4 and Google Tag Manager, with leads sent back to the ad platforms.
New in India
ChatGPT Ads went live for Indian users on 27 August 2026, and self-serve buying opened on 4 September 2026 with a minimum of ₹725 a day. India has more than 100 million weekly ChatGPT users, and very few local businesses advertise there yet.
Early data from one Indian advertiser’s own account showed an average cost per click of ₹13.67 and a 4.25% click-through rate, from one campaign over a few days. Treat that as early data, not a benchmark: rates will rise as more advertisers join.
Tracking & GA4
Google and Meta’s automated bidding only optimises for what it can see. Without conversion tracking it chases clicks; with it, it chases customers. That’s why tracking is the first thing I set up in every account, before a rupee more goes into ads.
Every form, call and WhatsApp tap is recorded in Google Analytics 4 through Google Tag Manager, the lead lands in your CRM or WhatsApp, and the result is sent back to the ad platforms so their bidding learns which clicks become customers.
How it works
Five steps from the first look at your account to monthly growth. You see everything, and the ad account always stays in your name.
What's wasting money today: search terms, audiences, tracking gaps and landing pages.
GA4, Tag Manager, call and WhatsApp tracking, so every lead is counted from day one.
Keywords or audiences, ad copy and creatives, plus a fast landing page if you need one.
Daily checks on search terms, spend and lead quality while the bidding learns.
Monthly optimisation and a one-page report: spend, leads, cost per lead and next steps.
Ad creatives
Ad and offer creatives I’ve designed, some for my own clients and some through the agencies I’ve worked with, shown the way they appear in a feed.
Why work with me
A PPC company or performance marketing agency in Delhi can suit large budgets that need a big team. For most small businesses, the difference is who actually runs the account and who owns it.
| What matters | Best fit for small businesses Aniket Gupta Freelance PPC consultant | PPC company in Delhi Agency team | DIY boost post Doing it yourself |
|---|---|---|---|
| Who runs your account | Me, directly | Often a junior executive | You |
| Who owns the ad account | You, always | Sometimes the agency | You |
| Conversion tracking | Set up first, always | Varies | Rarely |
| Creatives & landing pages | Designed in-house | Often an extra cost | Templates |
| Reporting | One page, plain English | Long PDF reports | Platform screens |
A general comparison of approaches, not of any named company.
Get a free ad-account auditCosts & budgets
PPC has two separate costs, and you should always see them apart. Ad spend is paid directly to Google or Meta from your own account. There’s no platform minimum on Google Ads in India, and 18% GST applies on top of the spend. A typical Google Search click in India costs ₹20–150.
The management fee is what you pay me to plan, build, track and improve the campaigns. Use the chart and the estimator below to see what a budget could buy in your industry.
Typical Google Search CPC in India by industry (agency estimates, 2026)
Bars show the typical cost-per-click range; the dot marks the midpoint. Typical ranges compiled by Mega Digital (June 2026), not my client results. Your real costs depend on location, competition and landing page quality.
Pricing
You pay the platforms directly for ads, and me a flat monthly fee for managing them. Every plan starts with a free audit and a written quote, plus GST.
I review your current campaigns, tracking and landing pages and show where the budget leaks, whether or not we work together.
For one platform with up to ₹65,000 a month in ad spend. Above that, 15% of ad spend. Tracking set-up and a monthly report included.
Paid directly to Google, Meta or OpenAI from your own account, plus 18% GST. I'll recommend a starting budget after the audit.
Industries
Each industry has its own buyers and ad rules. This is the platform mix I usually start with.
Google Search and call ads, following Google's healthcare ad policies. ChatGPT Ads aren't available for health topics.
Meta lead forms during admission season, backed by Google Search for parents comparing options.
Meta local offers for weekends and events, plus Google Maps visibility for people nearby.
Google Shopping and Performance Max for buyers, and Meta catalogue ads to bring back browsers.
LinkedIn Ads to reach decision-makers by role, and Google Search for buyers already looking.
Google call ads for urgent needs and Meta lead forms for planned jobs, with instant WhatsApp alerts.
Client reviews
Reviews from my Google Business Profiles, rated 4.9★ for SEO and development and 4.7★ for branding and design.
“Aniket Gupta A Person I met when my business was suffering a lot (In the Pandemic days) and Now when my business is at boom. I rank on every keyword related to Watersports. All Thanks to Aniket Whose surely The Best SEO Expert in Delhi NCR. Strongly Recommend!”
“I've had the pleasure of working with Aniket Gupta for SEO, and I couldn't be happier with the results. He's responsive, knowledgeable, and genuinely cares about his clients' success.”
“From logo to social media creatives, everything Aniket designed looked super professional. Fast turnaround too!”
FAQ
Still have a question? Call +91 93545 74690, message me on WhatsApp or email aniketranks@gmail.com.
PPC management cost in Delhi has two parts. Ad spend is paid directly to Google or Meta, with no platform minimum on Google Ads and 18% GST on top. My management fee starts at ₹9,999 a month for one platform with up to ₹65,000 in monthly ad spend, and is 15% of spend above that, plus GST.
Google Ads has no minimum budget in India, and ChatGPT Ads need at least ₹725 a day. For most small businesses I suggest starting with ₹10,000–15,000 a month on one platform, so there’s enough data to learn from within a few weeks.
Ads start getting traffic within days of launch. It usually takes 2–4 weeks for the platforms’ bidding to learn which clicks turn into leads, so the cost per lead normally improves after the first month.
If people already search for what you offer, start with Google Ads. If you’re creating demand, selling something visual or running local offers, start with Meta. The free audit shows which fits your business and budget.
You do, always. Campaigns are run in your own Google Ads and Meta accounts, with your payment method, and I’m added as a manager. If we stop working together, everything stays with you.
Yes. Ad creatives and landing pages are designed in-house, so the ads, the page and the tracking work together. You can see my branding and website work on those service pages.
For many businesses, yes, as a small tracked test. Early data looks promising, but it comes from very few advertisers and rates will rise. ChatGPT Ads aren’t available near health, mental health or politics topics.
Yes. I offer PPC services in Delhi NCR, including Delhi, Noida, Gurugram, Ghaziabad and Faridabad, and run campaigns for clients across India, the UAE and the US.
Sources
Every statistic on this page comes from the sources below, checked in November 2026. Typical ranges and early data are labelled as such where they appear, and none of them are my own client results.
Free ad-account audit
I'll show you where your budget leaks and what I'd fix first, whether or not we work together. Prefer WhatsApp? Message +91 93545 74690.