Local SEO
Google Maps, Business Profile and local pages.
Local SEO services →Case study · Local SEO · Dubai
Smart Babysitters: page-one rankings and a busier Google profile
Smart Babysitters is a childcare and nanny agency in Dubai. Parents search for help urgently and choose quickly, so the business needed to appear on the first page and look trustworthy when they did. Here’s what the client’s Search Console and Business Profile data show.
4.68KGoogle clicks, 25 Jul – 22 Oct 2024
15 → 140+clicks a day, start vs end of the period
3,816profile interactions, May–Sep 2024 (+20.2%)
#3–#5for three high-intent childcare searches
At a glance
A trust-first service in a competitive city
Childcare is a trust decision made under time pressure. Parents compare a few agencies on Google, look at reviews and call the one that looks most reliable. At the start of the period shown, the website was getting around 15 clicks a day from search.
The aim was to rank for the searches parents make when they’re ready to book, such as nanny services and newborn care, and to turn the Google Business Profile into a source of calls and enquiries.
What I did
The main workstreams behind the result
For a local service business, the website and the Google Business Profile have to work together.
Service pages for each need
Pages for nanny services, newborn care and babysitting, each targeting the way parents actually search.
Google Business Profile
Categories, services, photos and posts kept complete and current, with replies to reviews.
On-page SEO
Titles and descriptions written to earn the click from the results page, which shows in the 6.3% click-through rate.
Technical health
Indexing, mobile speed and structured data checked, so new pages were found and shown quickly.
Results
Search clicks, profile activity and rankings
Unedited reports from the client’s Google accounts, plus live Google results captured for three high-intent searches.
4.68Kclicks in under 3 months
6.3%average click-through rate
+20.2%profile interactions vs 2023
Rankings
Page one for the searches that bring bookings
Live Google results captured for the client. Rankings vary by location, device and personalisation, so treat each screenshot as a snapshot.
Reading the evidence
What this shows, and what it doesn't
Results pages are only useful if they’re honest about what the data can and can’t prove.
Clicks, not people
Search Console counts clicks, not unique visitors, and a click isn’t an enquiry.
Interactions, not bookings
Profile interactions include calls, direction requests and website clicks. Booking numbers weren’t shared.
Rankings move
The ranking screenshots show single moments; positions change with location, device and over time.
Historical data
The reports cover 2024. They’re shown with their dates as evidence of what happened then, not as a promise of current rankings.
Services used
The services behind this result
Each has its own page with process, pricing and FAQs.
SEO services
Technical, on-page and content SEO together.
SEO services in Delhi →Website design
Service pages built to rank and convert.
Website design services →More results
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Want more calls from Google and Maps?
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