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Local SEO services →Case study · Local SEO · Goa
Explore Watersports: from a pandemic slowdown to 100+ search clicks a day
Explore Watersports runs scuba diving, parasailing, jet ski and other activities in Goa. The owner came to me during the pandemic, when bookings had almost stopped. This is what the Search Console data shows for the three months to the end of December 2023, and what it doesn’t.
2.12KGoogle clicks, 28 Sep – 29 Dec 2023
118Ksearch impressions in the same period
10–15 → 110+clicks a day, start vs end of the period
12.4average position across all searches
At a glance
A small tourism business that kept investing in SEO
Tourism in Goa depends on travellers finding you before they arrive, usually on a phone and often the day before. When the pandemic stopped travel, the owner’s bookings had almost dried up. Instead of pausing, we kept improving the website and its search visibility through the slow months, so it was ready when demand came back.
At the start of the period shown here, the site was getting roughly 10 to 15 clicks a day from Google search. This page reports what the client’s Search Console shows, and the owner’s own words about the outcome.
What I did
The main workstreams behind the result
Local SEO for a tourism business is mostly about matching each activity to the way travellers search, then making the business easy to trust and contact.
Activity and location keywords
Search terms mapped activity by activity, such as scuba diving, parasailing and water sports in Goa, so each one had a page that matched it.
On-page SEO
Titles, headings and page copy aligned to those searches, with a clear call to action on each page.
Technical health
Indexing, mobile usability and page speed checked and fixed, so pages could be found and loaded quickly on phones.
Trust and contact
Clear contact routes and social proof on the key pages, so a traveller could decide and get in touch in a few taps.
Results
What Search Console recorded
Unedited Google Search Console report for the client’s website, web search only, 28 September to 29 December 2023.
2.12Kclicks in 3 months
118Kimpressions in 3 months
12.4average position
Reading the evidence
What this shows, and what it doesn't
Results pages are only useful if they’re honest about what the data can and can’t prove.
Seasonality
Late December is Goa’s peak travel season, so part of the jump is seasonal demand, not SEO alone. A year-on-year comparison would separate the two; this screenshot doesn’t include one.
Clicks, not people
Search Console counts clicks from Google. One person can click several times, and a click isn’t a booking.
No booking data
Booking numbers weren’t shared, so the business outcome below comes from the owner’s own Google review.
One window
The report covers three months in 2023. It’s historical evidence, shown with its dates rather than as current performance.
In the owner's words
What the client said on Google
Posted on my SEO and development Google Business Profile.
“Aniket Gupta A Person I met when my business was suffering a lot (In the Pandemic days) and Now when my business is at boom. I rank on every keyword related to Watersports. All Thanks to Aniket Whose surely The Best SEO Expert in Delhi NCR. Strongly Recommend!”
Services used
The services behind this result
Each has its own page with process, pricing and FAQs.
SEO services
Technical, on-page and content SEO together.
SEO services in Delhi →Technical SEO
Indexing, speed and site structure fixed.
Technical SEO services →More results
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Each one uses unedited screenshots from the client's own accounts.
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