E-commerce SEO
Category, product and technical SEO for stores.
E-commerce SEO services →Case study · E-commerce SEO · UAE
Vapors Choice UAE: growing an established online store from a high base
Vapors Choice UAE is an online vape store in Dubai with a large catalogue and an existing stream of organic traffic. The job wasn’t to start from zero; it was to grow a site that already ranked. This is what six months of Search Console data shows against the six months before.
226KGoogle clicks in the last 6 months
+13%clicks vs the previous 6 months (200K)
9.28Mimpressions, up from 8.57M
17.6 → 16.6average position
At a glance
An established store with a lot to lose
By the start of the comparison period, the store was already getting about 200,000 clicks every six months from Google. At that scale, growth comes from many small gains across category pages, product pages and technical health, and the first job is not to break what already works.
The comparison report below puts the last six months next to the six months before, so the baseline is on the same chart.
What I did
The main workstreams for a large catalogue
On a big store, rankings are won or lost on category pages and on how cleanly search engines can crawl thousands of URLs.
Category pages
Collection pages given unique introductions, clear headings and internal links, because they target the biggest searches.
Product pages
Product titles, descriptions and specifications improved, with product schema for price and availability.
Crawl control
Filter, sort and variant URLs kept from competing with the main pages, using canonical tags and sitemap rules.
Content for buying questions
Guides and FAQs that answer what shoppers ask before they buy, linking to the right categories.
Results
Six months against the six months before
Unedited Google Search Console comparison report for the client’s website, web search only. Solid lines are the last six months; dotted lines are the previous six.
+13%clicks: 226K vs 200K
+8.3%impressions: 9.28M vs 8.57M
+1.0places of average position gained
Reading the evidence
What this shows, and what it doesn't
Results pages are only useful if they’re honest about what the data can and can’t prove.
Dates not shown
The screenshot uses Search Console’s relative ‘last 6 months’ view, so calendar dates aren’t visible on it.
A high base
A 13% rise on 200K clicks is around 26,000 extra clicks; the percentage looks modest because the store already had strong traffic.
Clicks, not sales
Search Console counts clicks, not orders or revenue. Sales data wasn’t shared for this page.
Average position
Average position blends every search the site appears for, so it can move when new keywords are added, not only when rankings improve.
Services used
The services behind this result
Each has its own page with process, pricing and FAQs.
Technical SEO
Crawl control, speed and structured data.
Technical SEO services →SEO content writing
Buying guides and FAQs that rank.
SEO content writing →More results
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