Website Cost in Delhi: Landing Page vs Business Website vs Online Store
By Aniket Gupta, digital marketer & SEO expert
9 min read
Written from my own client work since 2019. Prices are my published prices; every other figure is linked to its source at the end.
Key takeaways
- Choose the build by what it must do: one offer for ads (landing page), several services (business website) or selling products (online store).
- My starting prices: landing page from ₹8,000, business website from ₹20,000 and online store from ₹30,000, plus GST.
- Budget for running costs too. Shopify’s Basic plan is ₹1,994 a month billed monthly, and Razorpay’s standard fee is 2% plus GST on domestic payments.
- 84% of web traffic nationally is on mobile (StatCounter, October 2026), so build for phones first and to Google’s Core Web Vitals.
- SEO set-up and enquiry tracking should be part of the build, not an extra you discover later.
In this guide
A website quote in Delhi can range from a few thousand rupees to several lakhs, and the difference is rarely explained. Most of it comes down to three things: the type of site, the number of pages and features, and who writes the content. This guide compares the three most common builds using my own published starting prices, then covers the running costs and the standards every site should meet.
Which type of website do you need?
| Landing page | Business website | Online store | |
|---|---|---|---|
| Main job | Turn ad clicks into leads for one offer | Explain your services and bring enquiries | Sell products online |
| Pages | One | Usually 5 to 15 | Category, product, cart and checkout pages |
| Platform | WordPress | WordPress | Shopify or WooCommerce |
| Starting price (mine) | ₹8,000 + GST | ₹20,000 + GST | ₹30,000 + GST |
| Typical timeline | About 1 week | 3 to 5 weeks | 4 to 8 weeks |
| Ranks on Google for | Rarely; it’s built for ads | Each service you have a page for | Categories and products |
A simple rule: if you’re running ads for one offer, a landing page is enough. If you want people to find you on Google for each service, you need a business website with a page per service. If you sell products, you need a store.
What each one costs and includes
Landing page: from ₹8,000
One focused page for one offer, with copy, design, a form or WhatsApp button and conversion tracking. It’s the right choice when you’re running Google or Meta ads and need the click to become a lead. It isn’t a substitute for a full website. A landing page can rank on Google if it’s indexable and genuinely useful, but most are built for ad traffic, so don’t plan on one for organic rankings. See landing page design.
Business website: from ₹20,000
A WordPress site with your main service pages, about and contact pages, SEO basics, and form, call and WhatsApp tracking. Your team can edit text and photos without a developer. Most of the value is in having one page per service, so each can rank for its own searches. See WordPress website development and my guide to what makes a website generate leads.
Online store: from ₹30,000
A Shopify or WooCommerce store with collections, product pages, payments, shipping and GST set up and tested with real orders. Product entry for large catalogues is quoted separately. If you’re choosing a platform, read Shopify vs WooCommerce for Delhi businesses. See e-commerce website development.
What every build should include
- Mobile-first design, tested on a mid-range Android phone.
- Page titles, descriptions, headings and schema for each page.
- An XML sitemap, Search Console and Google Analytics 4 set up.
- Tracking for calls, forms and WhatsApp clicks.
- Admin, hosting and domain logins in your name.
- A short handover video so your team can make updates.
Running costs after launch
| Cost | Who it’s paid to | What to expect |
|---|---|---|
| Domain name | Your domain registrar | Renewed every year |
| WordPress hosting | Your hosting company | Yearly or monthly; depends on traffic and plan |
| Shopify plan | Shopify | ₹1,994/month billed monthly or ₹1,499/month billed yearly (Basic) |
| Payment gateway | Razorpay or similar | Razorpay standard: 2% of domestic transactions plus GST, no setup fee |
| Shopify third-party fee | Shopify | 2% on Basic, 1% on Grow, 0.6% on Advanced, on top of the gateway fee |
| Premium plugins or apps | The plugin or app maker | Only if your site needs them |
| Maintenance | Your developer or a care plan | My care plans start at ₹2,499 a month |
For a WordPress business website, the running costs are usually just the domain, hosting and maintenance. For a store, payment fees often become the biggest cost as sales grow, which is worth knowing before you choose a platform. My Shopify vs WooCommerce guide includes a worked example.
A worked first-year example
| Business website | Online store (Shopify) | Landing page | |
|---|---|---|---|
| Build (my starting price) | ₹20,000 | ₹30,000 | ₹8,000 |
| GST at 18% | ₹3,600 | ₹5,400 | ₹1,440 |
| Build including GST | ₹23,600 | ₹35,400 | ₹9,440 |
| Platform | Hosting (varies) | ₹17,988 a year (Basic, yearly billing) | Hosting (varies) |
| Per-sale fees | None | Shopify 2% + Razorpay 2% + GST on Razorpay’s fee | None |
| Optional care plan | From ₹2,499 a month | Optional | Optional |
| First-year total (build with GST, plus platform) | ₹23,600 + hosting | ₹53,388 + Shopify’s GST + per-sale fees | ₹9,440 + hosting |
For a business website, the build is the big cost and the yearly costs are modest. For a store, the platform and payment fees keep running as long as you sell, so they matter more over time. My Shopify vs WooCommerce guide compares those fees in detail.
What GST adds
Design, development and digital marketing services are generally charged at 18% GST. A provider below the GST registration threshold may not charge it, so compare quotes on the total you’ll actually pay. If your business is GST-registered, you can usually claim the GST back as input tax credit.
Maintenance: do it yourself or pay for care
WordPress sites need regular core, theme and plugin updates, backups and security checks. If someone on your team can do that every month, you can skip a care plan. If not, a plan is cheaper than fixing a hacked or broken site. Shopify handles hosting and security itself, so stores mainly need help with apps, content and SEO. See website maintenance.
How to keep costs down
- Start with the pages that bring enquiries: home, services, about and contact. Add more later.
- Write your own first draft of the text; editing is cheaper than writing from scratch.
- Use your own photos instead of paying for a shoot at the start.
- Choose yearly billing for platforms you’ll keep, such as Shopify, to save on monthly prices.
- Avoid unnecessary plugins and apps, which add cost and slow the site down.
The standards every site should meet
StatCounter’s October 2026 data shows 84.21% of web traffic nationally comes from mobile devices. Google measures the experience on those phones with three Core Web Vitals, judged at the 75th percentile of page loads:
| Metric | What it measures | Good |
|---|---|---|
| Largest Contentful Paint (LCP) | How fast the main content appears | 2.5 seconds or less |
| Interaction to Next Paint (INP) | How quickly the page responds to taps | 200 milliseconds or less |
| Cumulative Layout Shift (CLS) | How much the layout jumps around | 0.1 or less |
Ask any developer to show you these numbers for a site they’ve built, on mobile, in PageSpeed Insights. It’s a quick, objective way to judge quality before you hire.
What makes a quote go up
- More pages, or pages with custom layouts.
- Copywriting, photography or product entry done for you.
- Integrations such as a CRM, booking system or custom forms. See marketing automation.
- Several languages or locations.
- A redesign of an existing site, which needs a redirect map so you don’t lose rankings. See my redesign SEO checklist.
- Rush timelines.
Questions to ask before you pay
| Question | Why it matters |
|---|---|
| Will the domain, hosting and logins be in my name? | So you own the site and can move it |
| Can my team edit text and photos? | So the site doesn’t go out of date |
| Is SEO set-up included? | Titles, schema, sitemap and Search Console from day one |
| Is enquiry tracking included? | So you know which pages bring calls and forms |
| What are the yearly running costs? | So there are no surprises after launch |
| What happens to my old URLs? | Redirects protect the rankings you already have |
How to brief a web developer
A one-page brief gets you better quotes and fewer surprises. Include:
- What the website must do: calls, forms, WhatsApp, bookings or sales.
- Your services or product categories, one line each.
- Three websites you like, and why.
- Who will write the text and supply photos.
- Your current website address, if you have one.
- Your budget range and when you need it live.
Red flags in website quotes
- The developer keeps the domain or hosting in their name.
- No mention of SEO set-up, redirects or tracking.
- Unlimited revisions for a very low price, which usually means a template with your logo on it.
- No editable content, so every change costs extra.
- No speed or mobile testing before launch.
Not sure which one you need?
Tell me what the website has to do and I’ll recommend the right build with a fixed quote before any work starts.
Related guides
My take, from client work
Budget for the first year, not just the build. The build is paid once, but hosting, the domain, updates and small content changes keep coming. A slightly higher build price is often worth it if the site is faster and your team can edit it without paying a developer every time.
FAQs
How much does a website cost in Delhi?
It depends on the type and scope. My starting prices are ₹8,000 for a landing page, ₹20,000 for a business website and ₹30,000 for an online store, plus GST.
Is a landing page enough for my business?
For one offer promoted by ads, yes. If you offer several services or want to rank on Google for each of them, you need a business website.
What are the yearly costs of a website?
Domain renewal, hosting or a platform plan, any premium plugins and, if you want it handled, a maintenance plan. Stores also pay payment gateway fees on every sale.
How long does it take to build a website?
About a week for a landing page, three to five weeks for a business website and four to eight weeks for a store, depending on content and feedback.
Do I own my website?
You should. With me, the domain, hosting and admin logins are in your name.
Why is my website slow on phones?
Usually heavy images, too many plugins or cheap hosting. Check it in PageSpeed Insights against Google’s Core Web Vitals: LCP 2.5 seconds, INP 200 milliseconds, CLS 0.1.
Shopify or WooCommerce for my store?
Shopify is simpler to run; WooCommerce gives more control and avoids a monthly platform fee. My Shopify vs WooCommerce guide compares them in detail.
Does a website include SEO?
Basic SEO set-up should be included in every build. Ongoing SEO, such as new content and links, is a separate monthly service.
Sources
- Shopify India: Pricing (plans, staff accounts and third-party payment fees, November 2026)
- Razorpay: Payment gateway pricing explained (2026)
- StatCounter: Desktop vs mobile vs tablet market share, India (October 2026)
- web.dev: Web Vitals
- Busy: GST on digital marketing services, rates and SAC codes (updated September 2026)
